Characterization in the Book Marketing Process

 

Every writer knows how effective characterization is during the writing process but who has ever tried to use it during the marketing process?

I have recently been playing around with the idea of continuing characterization into the marketing process.  Using characterization during the marketing process allows fans to learn more about my characters’ lovable personalities.

One way that I do this is by creating make-believe identities for the characters using Pinterest.  Each of my main characters have a Pinterest board that includes what they like to do or like to wear or like to eat.  This allows fans to gain more insight into the personalities of the characters in my books — things that I can’t explain during the story because it would serve as TMI or “too much information.”  Creating a Pinterest board for them allows the characters to have personalities of their own and creates an interactive experience between the characters and the readers.  The characters “share” their favorite things which allows for fans to engage with the characters.  This interactive experience works well because Pinterest is not only digital display board but also a social media marketing tool that is able to lead followers to the boards I’ve created and eventually to the website I have listed on the Pinterest page and finally to my book sales page which is the ultimate end goal.

Below is an example of how one of my Pinterest boards looks for my character Anwar.  You can also click here to see more samples on my Pinterest page.

From the cover image above and the image below, a reader can discern that this character is into historical topics, particularly those related to Turkey.  I also created a blurb about the character which also includes his zodiac sign and other things about him that the book may not readily reveal.

 

As writing and publishing continues to change, so will the marketing strategies associated with book marketing.  It is no longer enough to be able to tell readers “Read my book because it is so good!”  That’s been everyone’s spiel for many years.   Social media is making visual interpretation much easier for just about every market and the writing industry too will become much more visual as it pertains to the marketing process.

What do you think about this technique and what other techniques are you using to encourage book marketing?  Share your thoughts in the comments section.

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It’s Almost Too Late…

 

No one has one the Amazon giveaway yet so there is still time to claim your free Kindle copy.  This current giveaway is good until tonight at midnight Pacific standard time.  Click the link below, log into your Amazon account and try for your chance to win.

 

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What Will You Be Reading On Halloween Night?

A genie is out of his lamp and he and his companions live among other mortals undetected.  But this genie’s love affair with a mortal woman threatens to unleash the truth about their secret existence — a secret they have protected for many centuries.  Will fraternity or love prevail in “The Vital Sacrifice?”

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Get Your Copy of The Paranormal Romance “The Vital Sacrifice” Today

You are in for a cerebral workout of a lifetime from the moment you open up the novel, The Vital Sacrifice.

Superstar singer, Teresa McMillan, has been chasing success for many years and for her persistence, she’s been rewarded generously with many musical awards for her beautiful soprano voice.  She is proud of her accomplishments but she is starting to feel incomplete because she has yet to get married and have a family with her fiance, Matthew Larkin.

Now, she is suffering from a mid-life crisis, torn between choosing continued career success or settling down and starting a family.  This is causing her so much stress that she is becoming increasingly delusional.  Nightmares, sleepless nights, and panic attacks have her on edge so much that she can’t even tell the difference between what’s real or imagined in her life anymore, especially when handsome, business mogul, Ali Rahman enters her life.

Is Ali a sly Casanova hell-bent on wrestling her from her fiance to make her his own?  Or, is Teresa so far-gone in her delusions that Ali and all of the drama that emerges after meeting him just a figment of her imagination?

Prepare yourself for an unpredictable roller-coaster ride as your imagination spirals out of control along with Teresa’s already whimsical celebrity life.

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Ways to Attract Clients to Your Website Without Being Annoying

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ATLANTA – Written by M.L. Childs

The game is changing in the world of advertising.  Gone are the days of using gimmicks and tricks to lure customers and in its place has come  an era of intelligent consumers who don’t want to deal with prestidigitation.  Now, there is a level playing field across the board and success lies not in flashy, cheap attempts at getting clients attention.  Success lies in using content not to sell – at least not at first – but to encourage a conversation.

Think of this new age of marketing just like a relationship.  If you went on a date with someone and the person had an agenda behind taking you on this date, then clearly you would not want to go on another date with this person.  This is what old marketing tactics look like – desperate attempts to get someone to do something they don’t want to do.  However, if a date showed up with no set agenda and only wanted to go with the flow and exchange jokes, get better acquainted and help you feel more relaxed, then you would probably want to keep dating that person to see where that relationship could lead.  New aged marketing is just that – taking time to build a relationship rather than going for ‘in for the kill’ immediately.

Keeping this in mind, here are some ways that you can personify your content to make it act as a relationship builder for your company rather than a complete waste of someone’s valuable time.

Don’t Even Think About Selling Anything

This command speaks for itself.  Remember the analogy about the date? If you have a preset agenda, then you go on the ‘date’ with expectations and clients can feel that desperation a mile away.  When sharing on social media, don’t create content that screams “Hey, buy me, please!” Instead, present intriguing information that serves as a hook that will make a reader want to click and continue reading on your site.

Provide Clients With Something That Really Is Helpful and Useful but Free

Keeping in line with the first suggestion, once the client arrives at your site, don’t lure them into a buying situation.  Make sure that what they link to is still the same helpful, free information that they were enjoying while on social media.  If they decide that they want to purchase after reading the article, by all means, provide a call to action that gives them this option.  However, don’t let the social media link lead to nothing but a “buy, buy, buy!” thirst trap.

Be Conversational With Your Tone, Not Prick-ish

That show in the 1980s, Lifestyles of the Rich and Famous, was a great show and the narrator had quite the pompous voice.  However, in this day in age, content shouldn’t have Robin Leach’s tone.  People don’t want robots or one-sided individuals guiding their buying process.  Entertain them, excite them, and let them get comfortable with your tone of writing, not be turned off by it.  Engagement is key and clients can’t engage if you have a pompous flair in your communication, even in your written communication.

Try a Little Humor

Have you noticed that once insurance companies started creating hilarious commercials, that everyone seems to want to create funny commercials?  Well, funny stuff is memorable and engaging. So, you can’t blame them for incorporating this approach.  When you are out on social media engaging clients, try to sprinkle in a little humor.  It just might make someone’s day and lower their guard enough to at least hear what you have to offer.

Use Quality Images

This can’t be emphasized enough.  But I want to emphasize that quality doesn’t just mean high resolution.  Make sure that your images are retrofitted for social media, too.  Keep in mind that images display differently across different platforms and you should go through the painstaking process of making sure that your posts are displaying images properly across the board.  Have you ever saw a great post on the phone but it displayed differently on a desktop?  Or, have you seen a photo on Instagram that looks quite different on Twitter?  Of course you have.  I wish that whatever image is posted social media retrofitted its own self according to that platform, but until someone creates such a plugin, you are left on your own to make sure that your images are displaying properly.

 

There you have it – five ways to be compelling enough to attract clients without annoying the heck out of them.  Stay tuned for more helpful tips on how to develop engaging content.  Join the conversation by commenting below and don’t forget to follow me on Twitter and Facebook @thescriptanubis.

 

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Spend Your Halloween Evening Reading, The Vital Sacrifice

Order your copy of The Vital Savrifice now so that once the trick-or-treating is over, and the kids are off to sleep, you can treat yourself to a good scare before bedtime.

Teresa McMillan finds herself indecisive as she finishes her world tour. Like many successful, career-oriented women, she is torn between her career and a growing desire to get married and have a family with her steady boyfriend. As she is staring into the mirror in her dressing room before her concert in Milan, Italy, Teresa sees something appear and disappear in the reflection. Her agent makes a joke that it is the phantom of the opera coming to get her, a joke that she doesn’t find amusing.

Ali Abdur Rahman certainly isn’t the phantom of the opera, but he does appear in Teresa’s life as if out of nowhere. This handsome, wealthy businessman from the East sees an image of Teresa in the local newspaper while he is on a business trip in Milan and can’t believe his eyes.

Strike one: Teresa’s in a relationship. Strike two: She has no idea who Ali is. Strike three: Ali is a part of a cult of semi-immortal men that forbid prolonged contact with the human race.

Striking out will not stop Ali’s obsession with Teresa and this semi-immortal man will discover that succumbing to the power of love comes with a sacrifice.

 

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The freaks definitely do come out at night, especially on Halloween.

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Grab your favorite, old rocking chair and curl up to a book that appeals to your creepy-seeking side — The Vital Sacrifice.

 

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