April 17, 2019

ATLANTA – Written by M.L. Childs, Author, Screenwriter, Copywriter and  Historian Do you use Post-It notes? I find them repulsive because even though they are meant to keep me organized, they end up looking like a bunch of colorful clutter with words on them that are obscure or obsolete once I go back to review…

February 11, 2019

ATLANTA – Written by M.L. Childs, Author, Screenwriter, Copywriter and  Historian Every writer knows how effective characterization is during the writing process but who has ever tried to use it during the marketing process? I have recently been playing around with the idea of continuing characterization into the marketing process.  Using characterization during the marketing…

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